Sony Computer Entertainment & Website Management

The eManagement of Sony Computer Entertainment audits different aspects of the eManagement of Sony Computer Entertainment's website, including technical and non-technical parts such as:

Reasons for having Online Presence, Market Analysis, Porter’s 5 Forces, The Communication SCE holds with its Stakeholders, The Services SCE offers from a B2B and a B2C perspective, The Functionality of the website/eBusiness system, its Graphic User Interface, The analytics of the SCE website showing the ranking of the eBusiness system through different search engines, The Marketing and Advertising of SCE, The Security it provides to its users, And its Customer Relationship Management and Maintenance. 

Sony Computer Entertainment is benchmarked against the Market Leader —Nintendo— in terms of Graphic User Interface, Functionality & Analytics, Communication, CRM, Maintenance and Security.

This writing concludes with the areas of improvement and recommendations that Sony Computer Entertainment could use to enhance user’s online experience.