Google: Creativity & Innovation Management

Creativity and Innovation at Google assesses the importance of creativity and innovation in large modern organizations by giving real-life examples of Google, the behemoth whose product portfolio include the popular search engine, YouTube, Gmail, Google Chrome, Android, and many more. The topics that are covered are the following: Google’s Leadership Style, its Mission, Vision, Values and Culture. The importance of Diversity, Diversity Management and its direct impact of Creativity and Innovation as well as the consequences of mismanaging diversity. The tantalizing innovation of Google: Glass, the origins of this “moonshot” project, the real life applications of this brand new product and the reasons behind the surprisingly low receptivity of Google Glass. Recommendations for the company can be found at the end.